PROFESSIONAL EXPERIENCE

Marketing Specialist, Social Media; Becker Professional Education

April 2021 - present
Chicago, Illinois

Manager, Digital Ad Strategy, ActionSprout

September 2018 - September 2020
Denver, Colorado

  • Created and optimized ads across Facebook, Google, Instagram, Twitter, and YouTube

  • Managed and produced content for nine Facebook, Instagram, LinkedIn, and Twitter accounts

  • Reduced ad costs for clients using data-driven optimizations

  • Trained and provided technical support for ActionSprout users running Facebook and Instagram ads

  • Managed ad budgets exceeding $200,000

  • Acquired program participants and administered grants of $1,500+ for 10-20 nonprofits

  • Pitched daily content and story ideas for in-house videos and graphics

Community Outreach Specialist, The Columbia Missourian

May 2018 - August 2018
Columbia, Missouri

  • Worked to come up with new and innovative ways to keep the public engaged with Columbia's local newspaper's online content as well as to discover the best ways to share the community's stories

  • Created engaging and diverse social media content and wrote articles that appealed to the audience's needs

  • Reached out to community members and organizations through phone calls, social media interactions, and presentations to encourage an open dialogue between them and the newsroom

  • Served as a presence for the Missourian at community events and spoke to many members of the public to gauge their trust in and satisfaction with the newspaper and its content

  • Helped cultivate a positive relationship between the newspaper and its audience by finding out what they wanted from their news source and in what areas they believed it needed improvement

  • Analyzed the performance of the Missourian's online articles and social media content using tools such as Parse.ly, Google Analytics, and Twitter/Facebook analytics

  • Compiled data analytics reports on the efficacy of the Missourian's online content with recommendations on what could be improved in the next month and presented these reports to the newsroom

Assistant Producer, Global Journalist

September 2017 - December 2017
Columbia, Missouri

  • Booked international guests including activists, professors, journalists, and artists for Global Journalist's weekly news talk show focusing on underreported global news, press freedom, and human rights issues

  • Pitched stories on global issues, completed background research and wrote accompanying web content

  • Created photo slideshows to provide compelling visuals during shows

  • Provided detailed research and comprehensive outlines on program topics

  • Researched, contacted, and pre-interviewed potential guests

  • Created social media videos using Adobe Illustrator, InDesign, and Premiere Pro

  • Promoted shows and communicated with the show's audience via various social media platforms

Digital Strategy/Content Intern, Weller Media Agency

May 2017 - August 2017
Los Angeles, California

  • Developed creative engagement and discovery strategies for established and emerging artists using digital outlets and social platforms

  • Provided statistical insight and recommendations through in-depth weekly and monthly reports in order to advise artists and their teams on the best digital marketing and growth opportunities for their individual goals

  • Developed and implemented a focused tone of voice and channel strategy to support each client's campaign goals

  • Developed and presented a full social media audit and proposal for a high-profile potential client to WMA's New York, Los Angeles, and London offices

Editorial Intern, Index on Censorship

January 2017 - April 2017
London, England

  • Produced, researched, and wrote web and print stories relating to freedom of expression and threats to freedom of speech worldwide

  • Edited and selected photos for online and print content

  • Conducted interviews with contacts from around the globe for print and web stories

  • Continuously updated Mapping Media Freedom, an interactive map that verifies threats, violations, and limitations faced by the media throughout Europe

  • Helped plan and worked at several events around London relating to freedom of speech

Department of Student Activities, University of Missouri

September 2014 - December 2016
Columbia, Missouri

  • Planned, organized and executed University of Missouri events such as concerts and guest speakers

  • Researched, selected and booked talent for various campus events

  • Developed and implemented creative marketing and social media strategies to publicize and promote DSA events

INVOLVEMENT

Good Life Refuge Social Media Manager

April 2021 - present

The Delores Project Volunteer

December 2019 - March 2020

  • Cooked meals for and socialized with unaccompanied women and transgender individuals staying at the shelter while experiencing homelessness

Women in Media Mentor

October 2016 - May 2018

  • Provided educational and social guidance to female underclassmen majoring in journalism at the University of Missouri

Griffiths Leadership Society Member

August 2015 - present

  • Selected to join the Martha Griffiths network for distinguished Mizzou students and alumnae

KOMU (NBC News Affiliate), Newsy, The Missourian, & Vox Magazine

August 2016 - May 2018

  • Produced newscasts and assisted reporters and anchors with creating multimedia content and pitching stories

True/False Film Festival Volunteer

March 2018

  • I helped promote sustainability and environmentally friendly practices during Columbia, MO's largest film festival by helping fest-goers properly sort waste, assisting in festival set up and clean up and and ensuring proper recycling, composting and trash flow. The Green Team collected 2,580.91 pounds of food waste and 1,777.99 pounds of recycle as well as diverted 87.94% of event waste from the landfill.

Citizen Jane Film Festival Volunteer

October 2017

  • I volunteered at the Citizen Jane Film Festival at Stephens College, the second oldest women’s college in the country by working the box office, setting up and breaking down, and doing whatever random tasks I was needed for. This annual film festival has the purpose of changing opportunities for women in film through an internationally known film festival, film series, and filmmaking camp for young women.

Sigma Kappa Alumna, Epsilon Mu Chapter

August 2014 - May 2018

  • 2016 Homecoming Skit Director

  • Top fundraising chapter for The Alzheimer's Association yearly since 2013

Mizzou Alternative Breaks

December 2015 - January 2016

  • I traveled to San Antonio, Texas with other students from the University of Missouri to undertake volunteer work to promote animal welfare. We volunteered at various sanctuaries, farms and rescue facilities in order to serve in any way needed.

University of Missouri Panhellenic Counselor

August 2016

  • Led and mentored a group of over 70 incoming freshmen women through Mizzou formal sorority recruitment

Hopeful Africa- University of Missouri

September 2015 - 2018

  • Helped foster sustainable prosperity in Africa through service and fundraising

Central Missouri Humane Society Volunteer

February - November 2015

  • Assisted in caring for dogs in the Humane Society by taking them for walks, playing with them and cleaning up after them while also helping ready them for adoption

EDUCATION

University of Missouri

August 2014 - May 2018
  • Bachelor of Journalism with an emphasis in international convergence reporting
  • Business minor
  • Multicultural Certificate
I’m constantly looking for a new problem to solve, so if you’ve got a problem you need a hand with, please e-mail me directly at cemanning96@gmail.com!